Larry Pruss
Managing Director of Emerging Payment Technologies at SRM (Strategic Resource Management)
Larry Pruss is the Managing Director of Emerging Payment Technologies at SRM (Strategic Resource Management). A recognized speaker and expert in the payments industry, he provides advisory leadership on faster payments, digital assets, and emerging technologies including artificial intelligence and quantum computing.
With more than 30 years of experience as a futurist, strategist, adviser, and speaker, Larry has presented at leading financial institutions such as the Office of the Comptroller of the Currency (OCC), the National Credit Union Administration (NCUA), and the Federal Reserve Banks of Chicago, Dallas, and Boston. He is a Fellow at the Digital Euro Association, an active member and board advisory member of the U.S. Faster Payments Council, and a trusted voice in the evolution of next-generation financial infrastructure.
Larry’s background includes senior leadership roles at major institutions, including the National Bank of Canada, where he served as Head of Cards, Payments, and Transactional Solutions. He also held executive roles as Senior Managing Director of Credit Cards and Loan Revenue for Profit Insight, and Senior Vice President of Portfolio Analytics at Bank of America.
Known for his ability to anticipate industry trends, develop new products, and enhance profitability, Larry has helped numerous organizations drive growth through technology innovation, analytics, and strategic consulting. His expertise spans digital assets, AI, digital identity, portfolio management, and emerging payments.
Larry holds degrees in Economics and Policy Analysis from Penn State University. Outside of work, he volunteers as an emergency responder with the Centre County Search and Rescue Team in Pennsylvania.
All Sessions by Larry Pruss
From Automation to Intelligence: AI’s Strategic Impact on Financial Services,
Larry Pruss This presentation explores how artificial intelligence is rapidly evolving from basic automation into powerful generative and agentic systems that are beginning to outperform average human performance across many tasks. It positions AI as a spectrum of capabilities ranging from rules-based automation and predictive analytics to modern large language models that can reason, generate content, and interact conversationally. For financial institutions, AI is framed as a strategic necessity rather than a tactical experiment. The presentation highlights significant productivity gains, rising industry investment, and the potential for generative AI to unlock hundreds of billions of dollars in value through improved customer experience, fraud detection, credit decisioning, operational efficiency, and software development. While most banks and credit unions have started with low-risk use cases such as chatbots and fraud detection, the real opportunity lies in integrating AI across the full financial services value chain. At the same time, the presentation emphasizes the growing risks around governance, bias, deepfakes, cybersecurity, and regulatory scrutiny. The core message is that generative AI is becoming embedded in everyday financial systems, and institutions that fail to adopt and govern it effectively risk falling behind both fintech competitors and rising customer expectations.
